Engines describe CompetitorA from its homepage and skip yours. Yours never says what you sell in a form they can read.
1 · Say what you sell, in plain words, at the top of your homepage
2 · Give the page a title that names your category
#35 · Answer the setup question on your FAQ
#38 · Join the thread engines read most
Every change worth making, in order
Each scan turns what the engines read and said into changes you can make, on your site and on other sites. The plan keeps them in order, so the change at the top reaches the most answers.
- Start here: the first three changes to make, picked from the top of the plan.
- Why this change: how many answers it can reach, and what the engines read today.
- What to do: the steps in plain words, on the page or listing they belong to.
- Who and when: who usually makes the change, and when first results tend to show.
- A brief to hand over: one change written up for your team or agency, ready to send.
- Done, then checked: mark a change done, and the next scan shows whether the engines picked it up.
From a list of tips to a plan for your brand
A checklist of tips is the same for everyone. The plan starts from your own scan, and traces each change to the answers it can reach for your buyers, in your market.
| A checklist of tips | TALEBEACONA plan ranked by your answers | |
|---|---|---|
| What it gives | General advice, such as add schema, publish more, collect reviews | Changes traced to the pages and listings the engines read for your buyers' questions |
| What it hides | Which tip matters in your field, and which does nothing | Every change names the answers it can reach |
| What you do first | Whatever looks easiest | The change that reaches the most answers |
| After you act | Nothing says whether it worked | The next scan asks the same questions, so you see what moved |
How it works
- 01
We read every answer
Each engine's answer to each buyer question, and the sources behind it.
- 02
We find the changes
Each source and each gap becomes a change you can make, such as a page to fix, a listing to claim or a thread to join.
- 03
We rank them
By how many answers each change reaches. The top three are where to start.
- 04
You act, we check
Make the change and mark it done. The next scan asks the same questions, and you see what moved.
Questions people ask
Do you make the changes for us?
No, your team or agency makes them. We say what to change, where and in what order, and any change can go to them as a brief.
Who usually makes the changes?
It depends on the change. Each one says who usually makes it, such as whoever runs your site, so you can hand it to the right person.
How do I know a change worked?
Mark it done once it is live. The next scan asks the same questions on the same engines, read the same way, so the before and after compare fairly.
What if a change does not fit us?
Snooze it with a reason, and it leaves your list. The reason reaches our team.
$299 a month for one brand, segment, product line or product. Or book a 30-minute walkthrough.