Next stop: what AI engines say about you
Or apply for the Founding Program — applications close 31 October
Resources
The fixes come last on purpose. First, how AI engines build an answer; next, why they describe a brand the way they do. Then you can tell which changes matter, and which can wait.
What is Generative Engine Optimization (GEO)?
Where AI engines get their answers, and why asking ChatGPT once tells you almost nothing.
Why ChatGPT describes your brand the way it does
The two places an engine's description of you comes from, and four ways it goes wrong.
What to fix first: a marketer's guide to AI visibility
Why your own site comes before reviews and video, and which popular fixes show no effect.